Soraly Arteaga Jurado
Founder & CEO
Soraly Arteaga Jurado is Venezuelan, a social communications professional, architect, U.S. realtor, and founder of Principito Foundation. At age 15, she discovered that her greatest passion was serving others, and that calling emigrated with her.
Emigration was never part of her plans, but like many others, she arrived in the United States with dreams, uncertainty, and the challenge of starting over. One of her first jobs was caring for a young man who used a wheelchair for two years. That experience taught her that what matters is not the job itself, but the love and excellence we bring to it.
Over time, she developed her audiovisual production company, now recognized with three Emmy Awards and two Telly Awards, and built a career as a realtor helping families create stability and generational wealth. Above all, she understood that her purpose has always been the same: to serve.
Principito Foundation was born from her belief that strengthening a family also strengthens a community. Passion, perseverance, and love are the driving forces behind everything she does.